Crisis Communication That’s Better Than a Notification System

March 27, 2018
Business Industry

When it comes to emergency notification systems and Crisis Communication, you need a comprehensive platform that can connect all the pieces of your organization to ensure that everyone has access to critical safety information.

When an emergency strikes, alertingis important, but you need to follow an emergency notification with some context to let your people know what is happening. Some safety practices rely on the use of email or mass text SMS messaging to inform their stakeholders, while others rely on a variety of messaging programs or apps. CrisisGo has an alternative for emergency communication that offers multi-media messaging, among many other features, to ensure that emergency response and incident management is easy and intuitive.  

You need a hierarchy of communication

The problem with a SMS mass text or txt messaging notification system is that the communication is flat. Everybody gets the same message, no matter where they are or what their role is. Replying to a mass text, if even allowed, creates a flurry of confusion, as most people will only be marked by their phone number, which is unlikely to be recognized by most other staff. No to mention, there is no way to have 1 on 1 crisis communication in a SMS mass text.

CrisisGo’s safety platform features a hierarchy of communication. This means that the messaging groups on our app are specifically structured to create a natural flow of information from safety leaders. Our messaging groups allow administrators to utilize standard one-way emergency communication, where admins can broadcast information out to everyone, like a SMS mass text. We also offer two-way emergency communication where administrators can message all the members of the group, and group members can respond. Everyone’s name is clearly identified in the group, and everyone can utilize multi-media messaging.

You need distinct multimedia messaging channels

Our two-way messaging not only allows the vital exchange of safety information between employees and administrators, we have also designed the flow of communication in a way that eliminates word flooding and confusion. While everyone in the messaging group will receive messages from the safety administrator, the group members’ messages will only be received by the safety administrators in the messaging group. This feature of our app ensures that your staff will only see relevant information, and no vital safety information will be lost in a flood of crisis communication. 

In addition to our structured messaging, all app users will be able to utilize CrisisGo’s multimedia messaging. Instead of relying solely on text, users can send audio (voice to txt), video, or upload other files to bring even more clarity to crisis communication.

You need clear communication that is recorded for reference

You might think that most emergency communication doesn’t use text at all but is instead carried out by using radios or walkie-talkies. While great in certain instances, walkie-talkies are limited in volume and capacity. Not every staff member can have a walkie-talkie. It can be hard to distinguish who is speaking on a crowded walkie-talkie channel, and the only information you receive is gone as soon as you hear it, which means you can mishear or forget critical aspects of crisis communication.

Having text-based communication that supports multi-media gives your stakeholders something to reference throughout their emergency response. What’s more is that all of the communication that takes place within the CrisisGo app is stored in our system, which streamlines post-incident review. Having a more comprehensive form of communication keeps your business better prepared for emergency response and incident management.  

You need CrisisGo

CrisisGo is better than your run-of-the-mill notification system because we have the safety platform needed to alert everyone in your organization and keep all your stakeholders connected through communication during an emergency.  

We don’t have a bunch of products that you have to download and link together to create a complete solution. Instead, CrisisGo offers a comprehensive platform with interconnected safety tools and features that function in harmony to make your workflow easy and reliable.

Greg Peterson