CrisisGo is Better Than Txt Messaging (SMS)

March 27, 2018
Education Industry

When someone talks about crisis communication, you probably think about alertingand emergency notification systems. But what about simple communication between two or more parties over the course of an emergency?

Alerting is important, but you need to follow an emergency notification with context if you really want to let your people know what is going on. Some school safety administrators rely on the use of email or mass text SMS messaging to inform their stakeholders, while others rely on a variety of messaging programs or apps. CrisisGo has an alternative for emergency communication that offers multi-media messaging, among many other features, to ensure that emergency response and incident management is easy and intuitive.  

The problem with a SMS mass text or txt messaging is that the communication is flat. Everybody gets the same message, no matter where they are or what their role is. Replying to a mass text, if even allowed, creates a flurry of confusion, as most people will only be marked by their phone number, which is unlikely to be recognized by most other staff. No to mention, there is no way to have 1 on 1 crisis communication in a SMS mass text.

CrisisGo’s safety platform features a hierarchy of communication. This means that the messaging groups on our app are specifically structured to create a natural flow of information from safety leaders. Our messaging groups allow administrators to utilize standard one-way emergency communication, where admins can broadcast information out to everyone, like a SMS mass text. We also offer two-way emergency communication where administrators can message all the members of the group, and group members can respond. Everyone’s name is clearly identified in the group, and everyone can utilize multi-media messaging.

Our two-way messaging not only allow the vital exchange of safety information between teachers and administrators, we have also designed the flow of communication in a way that eliminates word flooding and confusion. While everyone in the messaging group will receive messages from the safety administrator, the group members’ messages will only be received by the safety administrators in the messaging group. This feature of our app ensures that your staff will only see relevant information, and no vital safety information will be lost in a flood of crisis communication. 

In addition to our structured messaging, all app users will be able to utilize CrisisGo’s multimedia messaging. Instead of relying solely on text, users can send audio (voice to txt), video, or upload other files to bring even more clarity to crisis communication.

You might think that most emergency communication doesn’t use text at all but is instead carried out by using radios or walkie-talkies. While great in certain instances, walkie-talkies are limited in volume and capacity. Not every staff member can have a walkie-talkie. It can be hard to distinguish who is speaking on a crowded walkie-talkie channel, and the only information you receive is gone as soon as you hear it, which means you can mishear or forget critical aspects of crisis communication. Having text-based communication that supports multi-media gives your stakeholders something to reference throughout their emergency response. What’s more is that all of the communication that takes place within the CrisisGo app is stored in our system, which streamlines post-incident review. Having a more comprehensive form of communication keeps your school better prepared for emergency response and incident management.  

There’s plenty of messenger apps on the market, all claiming to have the best messaging capabilities for crisis communication and incident management. So why should you go with CrisisGo? The answer is simple. CrisisGo isn’t just another school messenger app that provides an advanced mass text system. CrisisGo is a comprehensive safety platform that puts emergency communication at its core. With CrisisGo, you get an advanced safety communication system that seamlessly connects to a variety of other safety features to improve your school’s alerting, crisis communication, digital plans access, incident management, and community engagement.

Greg Peterson